The journal

Ideas for your next online business.

Practical thinking on ecommerce, AI products and the small decisions that make a new digital business easier to launch.

Featured story

Sep 4, 20266 min read

The one-product store playbook: how to launch with focus

A focused store gives a new founder fewer things to explain, merchandise and optimize. Here is how to make that focus work.

Aug 28, 20265 min read

Dropshipping, affiliate content or an AI product? Use this simple lens to choose a model that matches your strengths and runway.

Aug 21, 20264 min read

A practical review checklist for evaluating the structure, assets, handover and growth potential of a prebuilt site.